Has the Internet Failed as a Storytelling Medium?

Creating great stories regardless of medium is expensive. This means content creators need seed capital, which can be repaid either by transactional revenues from selling content -- not too effective on the Internet -- or from advertising, which works well. But until the net proves itself able to attract a large audience to great content built expressly for the web, advertisers will continue to be difficult to bring aboard to underwrite that content.

AdvertisingAge
by Reuben Steiger