Hawthorne Direct Hires Second Creative Director for LA Office

Hawthorne Direct just made their Creative team one of the strongest in the business. Along with their hit-producing veteran Paul Allen, they have now added award-winning producer Melissa Higgins. The result: two, top-of-the-line creative directors. Higgins has 13 years experience in Direct Response and over 25 years in General Advertising, TV broadcasting and feature films. As Hawthorne's second Los Angeles based Creative Director, Higgins will be responsible for the concept, script, look and feel of specific clients' DRTV creative and production projects.

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