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Holiday Season Helps QVC Generated Record Weekend Sales

Summary:

While we usher in all sorts of new forms of advertising, it's far too early to discard the old standbys. Home shopping channel QVC recorded record sales the first weekend this month, grossing $105 million from television, and another 25 million from QVC.com. Michael Dell himself helped move 31,000 computers, and DRTV stalwart Bose sold a lot of its music systems. Direct response television lives and thrives.

For the complete article, click here.

Multichannel News: December 4, 2007
By Steve Donohue

Submitted by swilcox@hawthor... on Wed, 2007-12-12 16:35.
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