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How Buyers Plan to Use Google's Media-Planning Tool

Summary:

The biggest boon for advertisers in Google's new media-planning tool: insight into the Long Tail sites that don't currently show up in Nielsen or ComScore's panel-based web measurement and planning services.

For the complete article, click here.

Advertising Age
by Abbey Klaasen

Submitted by skelley@hawthor... on Fri, 2008-06-27 17:16.
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