NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Click to call now! Moms lead mobile, CBS caught with its pants down Click to call now! Moms lead mobile, CBS caught with its pants down
Screen 2
CareerBuilder ’Casual Friday’ CareerBuilder ’Casual Friday’
Screen 3
Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
Screen 4
Virtual Pilgrimage Virtual Pilgrimage
Screen 5
foursquare foursquare
Screen 6
Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
Screen 7
Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit

How to Develop DROV (Direct Response Online Video)

Summary:

Before DR clients can or should be "convinced" of anything, the industry has to solve some key issues in order to make online video advertising profitable for them. Otherwise, what the client ends up facing is a series of small budget and, likely, unsuccessful test campaigns that prove to be nothing more than a waste of everyone's time.

For the complete article, click here.

MediaPost's Online Video Insider
by Tod Sacerdoti