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How to Develop DROV (Direct Response Online Video)

Summary:

Before DR clients can or should be "convinced" of anything, the industry has to solve some key issues in order to make online video advertising profitable for them. Otherwise, what the client ends up facing is a series of small budget and, likely, unsuccessful test campaigns that prove to be nothing more than a waste of everyone's time.

For the complete article, click here.

MediaPost's Online Video Insider
by Tod Sacerdoti

Submitted by skelley@hawthor... on Mon, 2008-08-18 16:46.
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