NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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How to Grab the 63% of People Who Ignore Online Ads

Tim's Pick: How to Grab the 63% of People Who Ignore Online Ads

Summary:

A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads.



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