NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
Screen 2
hitviews: the Internet ’s most watched stars hitviews: the Internet ’s most watched stars
Screen 3
TopTVBytes: Take a Byte out of TV ’s Top Clips TopTVBytes: Take a Byte out of TV ’s Top Clips
Screen 4
Uniqlo meets Corteo Uniqlo meets Corteo
Screen 5
taboola: simplifying online video discovery taboola: simplifying online video discovery
Screen 6
Project Palantir: Visualizing Facebook Activity Project Palantir: Visualizing Facebook Activity
Screen 7
VirtualShop for Adidas by CityScape Media VirtualShop for Adidas by CityScape Media
Home

How to Turn Video Contest Into a Viral Extravaganza & Get Millions of Views on YouTube

Summary:

To make shoppers more familiar with the site, Forzley and his team sponsored an online video contest held between October and Christmas 2007. Besides creating as much buzz as possible, they were particularly interested in seeing what a presence on YouTube could do for the brand.

For the complete article, click here.

MarketingSherpa Case Study

Submitted by skelley@hawthor... on Fri, 2008-05-23 19:42.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket