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Hulu generates 3 in 10 online video ad impressions

Summary:

Hulu generated about 1.1 billion video ad impressions in April 2011, accounting for about 29% of the 3.8 billion video ad impressions viewed in total by US web users during the month, according to comScore VideoMetrix data. Hulu also led in total ad minutes (470) and average ads per viewer (45). What makes Hulu's video ad impression totals even more impressive is that the site only reaches 8.4% of the US population, placing it sixth among the top 10 generators of video ad impressions.

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Submitted by sclarke@hawthor... on Mon, 2011-05-23 02:33.
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