NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Share This Share This
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

In Store

A well planned video ad network offers retailers a powerful tool. You can direct ads to consumers when they're ready to buy -- they're in a store, after all -- and you can direct them within seconds to explore featured products for themselves.

Walmart Gets the Word Out on 'Straight Talk' Phone Service

Tim's Pick: Walmart Gets the Word Out on 'Straight Talk' Phone Service

Summary: The world's biggest retailer wants to make sure consumers know it's staking a claim in the wireless war. Walmart's making no bones about the fact that it's aiming to beat other prepaid and contract wireless service plans on the basis of cost.

Mall Rat Marketing: JC Penney Touch Screen Experience Has Lots of Video

Summary:

Razorfish is behind a JC Penney touch screen experience aimed at back-to-school shoppers. The above demo shows how a mall visitor can interact with male or female models, as well as browse by styles or specific brands.

I want my MTV!

I want my MTV!

Behind the Glass of In-Window Interactive Ads

Behind the Glass of In-Window Interactive Ads

Myths About Online Retail Marketing

Tim's Pick: Myths About Online Retail Marketing

Summary:

It's never been more important for stores and web teams to work together, driving growth and opportunity for the total brand. I spent the first 10 years of my career in retail planning and design and the last 15 in digital marketing and e-commerce. And I am surprised to still overhear oft-outdated assumptions being made about the web -- so here goes my attempt to debunk them.

 

Wal-Mart Has the First Look at the Future of TV

Summary:

The first early view has turned up at none other than your local Wal-Mart store. The mass retailer’s new in-store TV display system taps the Internet platform in a way never seen before. Piped throughout its aisles, it serves up custom-created news and ad spots to its customers, complete with touchscreens that enable them to engage and interact.

When you watch these ads, they watch you back

Summary:

Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity — and can change the ads accordingly.

Wal-Mart Has the First Look at the Future of TV

Tim's Pick: Wal-Mart Has the First Look at the Future of TV

Summary:

A lot of people talk about the future of television as if it’s a new forecast, but the convergence of the Internet and broadband has been baked into the Web’s plan since long before the first video appeared on the Web. Its wireless capabilities were always there, too. It’s just one of the many things the incredible Internet protocol (IP) platform can do.

 

Walmart to Bring New "Walmart Smart Network" to 2700 Stores

Summary:

In a live event, simulcast between New York City and Bentonville, Arkansas, Walmart executives today unveiled the new Walmart Smart Network that will provide shoppers relevant and useful information via in-store TV.

Walmart to Bring New 'Walmart Smart Network' to 2700 Stores

Tim's Pick: Walmart to Bring New 'Walmart Smart Network' to 2700 Stores

Summary:

In a live event, simulcast between New York City and Bentonville, Arkansas, Walmart executives today unveiled the new Walmart Smart Network that will provide shoppers relevant and useful information via in-store TV. The first "shopper-intelligent network at retail" is the result of two years and $10 million in research and development used to identify the optimal locations, applications and programming for reaching the millions of consumers who visit the retailer's stores each week.

 

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