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In StoreA well planned video ad network offers retailers a powerful tool. You can direct ads to consumers when they're ready to buy -- they're in a store, after all -- and you can direct them within seconds to explore featured products for themselves. Walmart Gets the Word Out on 'Straight Talk' Phone ServiceTim's Pick:
Walmart Gets the Word Out on 'Straight Talk' Phone Service
Submitted by DeeDee Banks on Mon, 2010-04-26 02:12.
Summary: The world's biggest retailer wants to make sure consumers know it's staking a claim in the wireless war. Walmart's making no bones about the fact that it's aiming to beat other prepaid and contract wireless service plans on the basis of cost. Mall Rat Marketing: JC Penney Touch Screen Experience Has Lots of Video
Submitted by Amy S on Wed, 2009-08-19 03:47.
Behind the Glass of In-Window Interactive AdsBehind the Glass of In-Window Interactive Ads
Submitted by sclarke@hawthor... on Mon, 2009-04-06 14:39.
Myths About Online Retail MarketingTim's Pick:
Myths About Online Retail Marketing
Submitted by DeeDee Banks on Tue, 2009-03-10 16:07.
Summary: It's never been more important for stores and web teams to work together, driving growth and opportunity for the total brand. I spent the first 10 years of my career in retail planning and design and the last 15 in digital marketing and e-commerce. And I am surprised to still overhear oft-outdated assumptions being made about the web -- so here goes my attempt to debunk them.
Wal-Mart Has the First Look at the Future of TV
Submitted by skelley@hawthor... on Mon, 2009-02-16 17:18.
When you watch these ads, they watch you back
Submitted by skelley@hawthor... on Mon, 2009-02-09 18:52.
Wal-Mart Has the First Look at the Future of TVTim's Pick:
Wal-Mart Has the First Look at the Future of TV
Submitted by DeeDee Banks on Mon, 2009-02-09 17:00.
Summary: A lot of people talk about the future of television as if it’s a new forecast, but the convergence of the Internet and broadband has been baked into the Web’s plan since long before the first video appeared on the Web. Its wireless capabilities were always there, too. It’s just one of the many things the incredible Internet protocol (IP) platform can do.
Walmart to Bring New "Walmart Smart Network" to 2700 Stores
Submitted by skelley@hawthor... on Fri, 2008-09-05 14:32.
Walmart to Bring New 'Walmart Smart Network' to 2700 StoresTim's Pick:
Walmart to Bring New 'Walmart Smart Network' to 2700 Stores
Submitted by DeeDee Banks on Thu, 2008-09-04 20:51.
Summary: In a live event, simulcast between New York City and Bentonville, Arkansas, Walmart executives today unveiled the new Walmart Smart Network that will provide shoppers relevant and useful information via in-store TV. The first "shopper-intelligent network at retail" is the result of two years and $10 million in research and development used to identify the optimal locations, applications and programming for reaching the millions of consumers who visit the retailer's stores each week.
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