In Store

In its first campaign since hiring ArnoldNYC as its creative advertising agency, the Jacksonville, Fla.-based retailer adopts a mosaic format through the integrated effort, which includes digital, social media, print and radio. A television commercial that begins running on Monday shows real Stein Mart customers (who were recruited through Facebook and other sources) talking about their favorite merchandise.

Nike's Tinker Hatfield not only designed the original shoe concept for the film, he made it a reality 23 years later. Also: here's why the MAG doesn't have power laces.

Digital out-of-home technology firm rVue is launching a new direct marketing platform, rVue Direct, with smartphone interactivity that allows marketers to offer consumers real-time, location-based Groupon-style deals and special offers.

When you check-in at a business with other mobile apps like Foursquare, you don't actually have to be in the store. That's because the GPS technology in most phones is not very accurate. You can just be driving by a business when you check-in, for example.

Location-based shopping app provider shopkick has scored another big retail win: all Crate and Barrel locations in the U.S. will begin offering walk-in rewards and special deals based on its platform. This follows another major client coup, albeit a name not immediately recognizable by the average consumer - Simon Property Group, the largest owner of shopping centers in the U.S.

Of all the startups launching things at SXSW this year, the most closely watched may be Foursquare, since they're a company that got their beginning at the conference two years ago. And it's looking like they're not going to disappoint.

Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets, and Marriott hotels in exchange, Fast Company explains.