HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
|
|
||||||
| NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct | ||||||
| HOME ABOUT VIDEOACTIVE VIDEOACTIVE THEATRE HAWTHORNE DIRECT DRTV SUBMIT CONTENT ABOUT US | ||||||
|
|
In StoreA well planned video ad network offers retailers a powerful tool. You can direct ads to consumers when they're ready to buy -- they're in a store, after all -- and you can direct them within seconds to explore featured products for themselves. Waaay Back To The Future: Nike's 23-Year Journey To Make McFly's Shoes Real
Submitted by sclarke@hawthor... on Wed, 2011-09-14 00:46.
rVue Brings Social Media Into Actual Society, Digital Out-Of-Home Net Offers 'Groupon' Deals At Retail
Submitted by sclarke@hawthor... on Wed, 2011-08-31 02:28.
Why So Many Shopkick Users “Walk Around” In Stores
Submitted by sclarke@hawthor... on Wed, 2011-08-10 01:55.
Shopkick Scores Another Win in the Retail Check-in Wars
Submitted by sclarke@hawthor... on Tue, 2011-05-10 02:06.
Foursquare’s SXSW: Version 3.0, Party, Concert, 18 New Badges, And A Genius Amex Deal
Submitted by sclarke@hawthor... on Mon, 2011-03-07 03:39.
Pepsi Turns Recycling into an Interactive Marketing Moment
Submitted by sclarke@hawthor... on Mon, 2011-03-07 03:30.
Escalator Advertising Joins the List of Outlier DOOH TechnologyTim's Pick:
Escalator Advertising Joins the List of Outlier DOOH Technology
Submitted by DeeDee Banks on Fri, 2010-12-03 22:44.
Summary: Clear Channel Airports is bringing escalator advertising to O’Hare International Airport in Chicago. The new ad offering, Handrail, makes use of “valuable and unexpected space,” providing advertisers with a high-impression frequency that reaches mass audiences at targeted locations, Clear Channel Airports says. (via MediaBuyerPlanner). Report: Retailers Wild For FacebookTim's Pick:
Report: Retailers Wild For Facebook
Submitted by DeeDee Banks on Fri, 2010-12-03 20:20.
Summary: Retailers are head over heels for Facebook, according to research from Media Logic. "It is not hyperbole to say that Facebook may be to this century what TV was to the last," said Ronald Ladouceur, EVP and executive creative director of Media Logic. "In 2010, owned media came of age, and is now set to rival paid media for primacy." A High-Tech Edge on Black FridayTim's Pick:
A High-Tech Edge on Black Friday
Submitted by DeeDee Banks on Thu, 2010-12-02 17:22.
Summary: Debbie Young has a secret weapon in her quest for Black Friday's best deals: her iPhone. Using an app, or program, on her phone as a guide, the grandmother of seven from Counce, Tenn., plans to march into Toys "R" Us, Target and a few other retailers and grab just the gifts she needs on the day after Thanksgiving, the busiest shopping day of the year. The app—called TGI Black Friday—tracks deal flyers from top retailers, helping her map out her shopping trip. |