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In Video Ad Effectiveness, Targeting Trumps Length

Summary:

When it comes to video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. According to a recent online study, TidalTV found that 30-second ads can far "outperform" 15-second ads, without negatively impacting consumers experience.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-12-08 01:59.
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