Indiana Jones Incentivizes Skull Widget

It's not like the new Indiana Jones movie needs additional buzz. But you just can't make too many millions, I always say. For the release of the upcoming film's second trailer, Clearspring has created a widget called "Skull." And just to guarantee its wild viral spread, the two fans who distribute the most Skull widgets to their online friends and neighbors will win a trip to the movie's premiere. They'll perform as red carpet correspondents -- with the resulting footage streaming to the very widgets that brought them.

The Hollywood Reporter: March 19, 2008
By Gail Schiller