NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Initiative: Consumer Engagement Is Key To Brand Choice

Summary:

The Internet has become so embedded in the consumer purchase consideration process that more than 40% of customers now say they will not buy a brand if they can't find the right information about it online.

For the complete article, click here.
Submitted by sclarke@hawthor... on Sun, 2011-08-21 18:49.
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