Interactive TV

In this new media landscape, "Interactive marketers must act like interactive publishers, distributing content while managing always-on interactions with customers across earned, owned, and paid media," according to Corcoran.

[itvt] is pleased to present videos of the two "Creative Visions" sessions from The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The sessions--which were hosted by Nick DeMartino of Nick DeMartino Consulting and founder of the American Film Institute Enhanced Television Workshop (subsequently renamed the AFI Digital Content Lab)--featured lectures and presentations that showcased new creative visions in interactive television and video.

Pitt Patt was founded in 2004 as a spin-off firm built upon a decade of research into object recognition by scientists at Carnegie Mellon University. Now it's a Google property. What will the Net behemoth be able to do with Pitt Patt's technology? Almost anything to do with advanced face recognition, from video to Picasa's popular images to photos uploaded and shared via Google+. This really could change web-based everything.

Shazam will soon market its mobile music discovery app through shows on Spike TV and Oxygen, but its audio recognition technology can't yet be used to identify TV content.

A year to the day that Google's acquisition of AdMob for $750 million was approved, the company is introducing new formats for the service aimed at the tablet. Other changes it is making, it says, include tighter integration with DoubleClick and the roll out of house ads in apps for developers to promote their own apps.

For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will.

Toyota's Scion division has a new video game embedded as an iTunes app for iPad designed to get college kids interested in the automaker's program that gives graduates $1,000 off a new Scion car. The game, Scion College Rebate Rally, via Scion's creative agency Attik, is in the June iPad edition of the humor site The Onion, a month-long sponsorship.

CBS Interactive Music Group is expanding its "Live On Letterman" concert series, signing several major artists to perform extended sets after their appearances on its late-night talk show.

Today we bring you Immersive Labs, a New York-based advertising technology startup that produces dynamically tailored ad messages to passerby. The anonymous facial detection is nuanced enough to parse ads by gender, age, distance, attention time and gaze, weather, time of day, and day of week. The technology is invisible to the viewer and works one-on-one or with crowds.

This week, Tesla unveiled its first Blankenship-designed showroom in San Jose, California (the company has 17 other locations, presumably less stylish, dealerships around the world). We can guarantee that it's different than almost any other car dealership you've ever seen.