NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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Dentyne’s Epic Rap Battle Dentyne’s Epic Rap Battle
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Gas Station TV Gas Station TV
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A new kind of social media news reader: FlipBoard A new kind of social media news reader: FlipBoard
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Facebook Stories Facebook Stories
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OMMA Conference OMMA Conference
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The Chick-Fil-A Spicy Chicken Song The Chick-Fil-A Spicy Chicken Song

Interactive TV

Interactive TV probably is the wave of the future. This is digitially delivered programming whose signal carries interactive enhancements that viewers can activate from a set top box display interface. Interactive applications include electronic program guides, pay-per-view programming, games, and clicking to save promoted programs or telescoped advertising. Most promising of all are the click-to-purchase applications.

Canoe Floats VOD, Interactive Demos

Tim's Pick: Canoe Floats VOD, Interactive Demos

Summary: Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse.

The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide.

On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Tim's Pick: On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Summary:

Time Warner Cable's New York City system is doing a trial of "TV Everywhere" online viewing of premium content for authenticated subscribers and the cable operator is gearing up for an IPTV trial at the end of the year, the system's top engineering executive said at an industry conference Wednesday.

He said TWC is moving toward a "big pipe" approach, delivering content to an edge device in the home, one with a hard drive and caching capabilities, that can link to computers, iPads, iPods, any device on which a subscriber wants to view content.

 

Augmented Reality Billboard Puts Passersby in a Street Fight

Summary:

We've seen a number of creative uses for augmented reality recently, from Iron Man to virtual pets and even tattoos. An interactive billboard in the Netherlands brings a powerful new example to the category by putting passersby in the middle of a virtual street fight.

On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Tim's Pick: On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Summary: Time Warner Cable's New York City system is doing a trial of "TV Everywhere" online viewing of premium content for authenticated subscribers and the cable operator is gearing up for an IPTV trial at the end of the year.

.James Manchester, regional president of network operations and engineering in the company's New York City system, mentioned those events in the context of how TWC sees "the home of the future" developing

"Touching Stories" App Offers Four Interactive Short Films, Designed Specifically for the iPad

Summary:

Interactive production company, Tool of North America (note: for more on Tool, see the interview with its digital executive producer, Dustin Callif, that was published on itvt.com, June 9th, 2009), has teamed with "technology-infused" creative agency, Domani Studios, to develop an application, dubbed "Touching Stories," that contains four interactive live-action short films shot by five Tool of North America directors and designed specifically for the Apple iPad.

TVs New Hat Trick

Summary:

The cheesy As Seen on TV ad for the $30 hat -- essentially a black curtain hanging from a baseball cap with a ludicrously long bill -- has quickly become the hot new viral video.

TV's Killer Apps

Summary:

Television is the most popular device in the home, and with the addition of interactivity, it's serving up the next wave of killer apps. New research conducted for FourthWall Media reveals that consumers are ready for their TV to do more, resulting in less reliance on their computers.

Google TV Is A Bigger Deal Than You Think

Tim's Pick: Google TV Is A Bigger Deal Than You Think

Summary: It has only been a few weeks since Google announced it would create a brave, new world with its Google TV platform. In all the reactions and the commentary, I have been amazed at how little people understand what's really going on here. Let me summarize: Google TV is a bigger deal than you think.

What Will Google's Real TV Strategy Be?

Tim's Pick: What Will Google's Real TV Strategy Be?

Summary: The network programming, cable programming, DVR, movies, and all of the expanded computer-based and web content that you view through the TV comprises the centerpiece of the household media experience. This is information to be organized, and it was inevitable that Google would start to dip its toes into this world.

What I Took Away From The Cable Show (other than the tsotchkes), plus A Brief Google TV Note (For Now)

Tim's Pick: What I Took Away From The Cable Show (other than the tsotchkes), plus A Brief Google TV Note (For Now)

Summary:

Week before last I attended The Cable Show (aka NCTA) in LA – the glitz of the cable network side of the business with the raw excitement of the cable operators’ initiatives (maybe raw excitement is overstating it). Nonetheless, there were some interesting trends in evidence, here’s a topline look at some of them.

 

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