IPTV

Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow at a 39% compounded annual growth rate (CAGR) during the next five years, becoming a more than $5 billion market by 2014, estimates analyst firm Piper Jaffray.

Week before last I attended The Cable Show (aka NCTA) in LA – the glitz of the cable network side of the business with the raw excitement of the cable operators’ initiatives (maybe raw excitement is overstating it). Nonetheless, there were some interesting trends in evidence, here’s a topline look at some of them.

The still-young IPTV distribution of video from telco companies has seen significant growth -- with more to come.

Media researcher Parks Associates says there will be some 40 million subscribers worldwide who will get video signals from the telcos and their IPTV services. Parks Associates, which conducted the study, estimates that by year's-end, IPTV services will see at least a 50% hike versus 2008.

While TV broadcasters have the clear edge in online video, they had better establish some sturdy ad formats "while there are still revenues from the traditional business to support the transition to multiplatform," according to new research from media analyst firm Screen Digest.

BeeTV aims to ‘change the way we watch TV’ by pioneering what it calls a Personal Content Channel (PPC), a personal TV suggestion engine that helps you find your way in the ocean of VOD titles and channels out there by surfacing the best choice for you based on your profile and even the mood you’re in.

Anheuser-Busch's VP-marketing, Keith Levy, said the brewer will be "sunsetting" the website tonight. Visitors will see a message that notifies them the site is no longer available, thanks them for their interest, and redirects them to A-B's branded sites for Bud Light and Budweiser.