NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
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hitviews: the Internet ’s most watched stars hitviews: the Internet ’s most watched stars
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TopTVBytes: Take a Byte out of TV ’s Top Clips TopTVBytes: Take a Byte out of TV ’s Top Clips
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Uniqlo meets Corteo Uniqlo meets Corteo
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taboola: simplifying online video discovery taboola: simplifying online video discovery
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Project Palantir: Visualizing Facebook Activity Project Palantir: Visualizing Facebook Activity
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VirtualShop for Adidas by CityScape Media VirtualShop for Adidas by CityScape Media

IPTV

IPTV stands for Internet Protocol Television -- TV programs that enter the home through a broadband internet connection -- rather than via cable, satellite or an over-the-air antenna. IPTV requires a set top box to provide a program selection interface and to convert IP video signals into ones that display on standard TV sets. Because IPTV relies upon the proven interactivity of the internet, it holds considerable promise for direct response marketers. In its broadest definition, IPTV also encompasses online sites that attempt to deliver episodic and feature-length entertainment programs.

Nortel Blurs the Boundaries Between TV and Interactive Applications at TelcoTV '08

Summary:

Nortel is showcasing IPTV and Video solutions that are blurring the boundaries across TV, Internet, consumer devices and mobile phones by integrating services like text messaging, VoIP, media sharing, and interactive applications into the entertainment experience.

Nortel Blurs the Boundaries Between TV and Interactive Applications at TelcoTV '08

Tim's Pick: Nortel Blurs the Boundaries Between TV and Interactive Applications at TelcoTV '08

Summary:

Nortel(1) (TSX: NT)(NYSE: NT) is showcasing IPTV and Video solutions that are blurring the boundaries across TV, Internet, consumer devices and mobile phones by integrating services like text messaging, VoIP, media sharing, and interactive applications into the entertainment experience.

Nortel's video solutions make it possible for service providers to blend the applications and communications capabilities of computers and mobile devices with TV programming to enhance the entertainment experience. This allows interactive and multimedia Internet applications like text messaging, photo and video sharing, as well as VoIP, to be easily accessed while viewing TV or video on demand.

 

Verizon Launches New Wave of Interactive Features for FiOS TV Customers in Maryland and Virginia

Summary:

FiOS TV's innovative Interactive Media Guide (IMG), which already provides an unprecedented, next-generation video service, now also gives customers unique new features, including a fantasy sports application, free casual games, purchasing power via remote control, more widgets that provide on-demand access to information and entertainment, and other exciting options.

Microsoft Gives Liftoff to Next Generation of Interactive TV at IBC2008

Summary:

Microsoft Corp. unveiled technology that makes it easy for service providers and content owners to develop a new generation of groundbreaking interactive TV services. Microsoft is showcasing interactive applications that point the way to how people could experience TV in the future.

Packet Vision Teams with RMI to Deliver the Next Level of Targeted Television Advertising

Summary:

Packet Vision’s addressable television advertising solution, the PV 1000, is a fully integrated appliance with ad server, splicer and router, which enables advertisers to target different ads at different audiences simultaneously.

Interactive Program Guides Shine as the Last Chance to Sway Viewers With Tune-In Ads

Summary:

The interactive program guide has become the ultimate point-of-purchase advertising venue for television and video-on-demand programming because it’s where most television viewers decide what to watch.

Intel, Yahoo! TV Dreams

Summary:

Yahoo! and Intel said Wednesday they hope to solve the problem of how to bring the Internet to your television by serving up bite-sized snippets--dubbed widgets--rather than the whole Internet.

Internet television debuts in Palm Beach County

Summary:

With AT&T's launch Monday of U-verse, the county becomes the third area in the Southeast, behind Atlanta and Miami-Dade and Broward counties, to receive a new television technology that arrives through a high-speed Internet connection.

Interactivity Is Not Just for the Internet

Summary:

While Many Have Rung Its Death Knell, the Pendulum Is Swinging Back to TV.

Who Will Control Your Digital Media?

Summary:

It's still unclear if the digital home will be a consumer-controlled environment or a carrier-controlled one.

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