NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 91 0903 Hawthorne Videoactive Report Vol 2 No 91 0903
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Qik: live video streaming from your phone Qik: live video streaming from your phone
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Audi: Truth in engineering Audi: Truth in engineering
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FLORA.tv: The World is Thinking FLORA.tv: The World is Thinking
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Fliqz: Video attracts, engages, and converts Fliqz: Video attracts, engages, and converts
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DigMeld TV Networks DigMeld TV Networks
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One for fun: How to Be Creative in Advertising One for fun: How to Be Creative in Advertising

IPTV / Telco TV

Communication companies formerly known as telephone companies (telcos) have significantly branched out in the last decade. Many now offer TV programming options to rival those of cable and satellite. Emerging technologies -- such as fiber-to-the-home -- should soon make telcos a major Pay TV player.

Intel, Yahoo! TV Dreams

Summary:

Yahoo! and Intel said Wednesday they hope to solve the problem of how to bring the Internet to your television by serving up bite-sized snippets--dubbed widgets--rather than the whole Internet.

Veveo Extends Partnership with Verizon to Provide Renowned Video Search Technology for Commercial Use on Television

Summary:

From a standard television remote, FiOS subscribers can use Veveo's video search technology to discover relevant video content from across Verizon's linear channels, video-on-demand, and DVR content.

Interactivity Is Not Just for the Internet

Summary:

While Many Have Rung Its Death Knell, the Pendulum Is Swinging Back to TV.

Who Will Control Your Digital Media?

Summary:

It's still unclear if the digital home will be a consumer-controlled environment or a carrier-controlled one.

AT&T Launches MediaFLO mobile TV service

Summary:

AT&T and its MediaFLO USA subsidiary is launching the AT&T Mobile TV with FLO service in 58 markets beginning this week. The new service broadcasts programming live and in color onto mobile phones.

Internet TV Will Let You be a Couch Potato in Traffic

Summary:

USTelematics is skipping the satellites that KVH Industries and Sirius Backseat TV rely upon and betting on WiMax wireless technology to bring TV to your car. It will deliver IPTV to its Voyager in-car entertainment systems and has announced a "mobilecast" program called 4VDO that will deliver broadcast and video programming.

Opinion: TV's Around For The Long Haul

Summary:

Just because consumers are currently watching free, short-form video does not necessarily indicate there is a viable business model to support viewing of traditional TV content online. Most of the evidence available suggests that online video content is supplementing and complimenting traditional TV content and viewing habits rather than replacing or supplanting them.

Telco IPTV Should Reach 9 Million By 2011

Summary:

According to the Yankee Research Group, telco-provided IPTV is gaining momentum. Yankee predicts that by 2011, 9 million Americans will get their TV that way. That's still only one-seventh of what cable draws, and a third of the satellite base -- but slowly but surely, the telcos are making inroads.

TV-Internet Convergence Creeps Slowly Forward

Summary:

It hasn't happened yet, but full-blown convergence between television and the Internet is on the way. "The trend toward greater video convergence is being driven by factors such as broadband, digital TV and, ironically, the fragmentation of the audience," says eMarketer's David Hallerman. "Fragmentation is forcing traditional television players, the networks and studios, to reach out where the audience lives."

Verizon’s FiOS Service Gaining Momentum

Summary:

TV is big business, as Verizon realizes, and the company is pouring $23 billion into FiOS fiber-optic lines to deliver it to homes. The service initially had been conceived to upgrade its customers' Internet service and, indeed, there are 1.5 million FiOS Internet customers. Verizon hooks up 3,425 new FiOS TV customers each business day and already calls itself the nation's 10th-largest cable company - a threat to Comcast's core franchise of 24 million subscribers.

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