NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

IPTV / Telco TV

Communication companies formerly known as telephone companies (telcos) have significantly branched out in the last decade. Many now offer TV programming options to rival those of cable and satellite. Emerging technologies -- such as fiber-to-the-home -- should soon make telcos a major Pay TV player.

MTV in Deal to Use IntoNow's Audio Recognition-Based Social-TV Platform

Summary:

A Silicon Valley-based social-TV/programming-discovery company which bills itself as having been founded by veterans of Google, Microsoft, IDEO, MTV Networks and Stanford University's artificial intelligence program has recently emerged from stealth mode with two new products and a partnership with MTV.

Cord Cutting? Bah, Humbug! Magid Says Digital Video is Additive

Summary:

Only 1% of consumers report they have canceled subscription TV/Video services because they are accessing content instead on the Internet. According to the 2010 edition of the Frank N. Magid & Associates update on cross platform video use and consumer attitudes, cord cutting is likely a myth.

SNL Kagan Analysis Shows U.S. Multichannel Market Declines for First Time in History

Tim's Pick: SNL Kagan Analysis Shows U.S. Multichannel Market Declines for First Time in History

Summary: A new SNL Kagan analysis reveals that the U.S. multichannel market delivered its worst performance on record in the second quarter, losing 216,000 customers compared to a 378,000 gain in the same period last year.

SNL Kagan data shows that full subscriber counts for cable, DBS and telco video dropped to 100.1 million in the second quarter. Cable suffered its worst quarterly video loss to date, plunging by 711,000 subscribers, with six of the eight MSOs reporting their worst quarterly video losses as well. DBS and telco managed to add 81,000 and 414,000 subscribers, respectively.

Apple And Google Set To Capitalize (And Compete) On Internet TV

Tim's Pick: Apple And Google Set To Capitalize (And Compete) On Internet TV

Summary:

Connected TVs and set-top devices enabling consumers to view video from across the Internet on TVs could ultimately drive online video ads and marketing content budgets. The online video ad segment should grow at a 39% compounded annual growth rate (CAGR) during the next five years, becoming a more than $5 billion market by 2014, estimates analyst firm Piper Jaffray.

 

On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Tim's Pick: On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Summary:

Time Warner Cable's New York City system is doing a trial of "TV Everywhere" online viewing of premium content for authenticated subscribers and the cable operator is gearing up for an IPTV trial at the end of the year, the system's top engineering executive said at an industry conference Wednesday.

He said TWC is moving toward a "big pipe" approach, delivering content to an edge device in the home, one with a hard drive and caching capabilities, that can link to computers, iPads, iPods, any device on which a subscriber wants to view content.

 

TV's Killer Apps

Summary:

Television is the most popular device in the home, and with the addition of interactivity, it's serving up the next wave of killer apps. New research conducted for FourthWall Media reveals that consumers are ready for their TV to do more, resulting in less reliance on their computers.

Report: Hulu May Test Paid Subscription Service This Month

Summary:

Hulu, the online video portal joint venture between NBC Universal, News Corp.,and Disney may begin testing a paid subscription service next week, The Wall Street Journal reported, citing people briefed on the plans.

Your Ad Here... And Here

Summary:

When McDonald's contracted to have its branded iced coffee cups on the set of KVVU Las Vegas' morning newscast in 2008, the fast-food behemoth got way more bang for its buck than it had bargained for. The Las Vegas Sun wrote about the product placement play, as did The New York Times a day later.

Cable "cord cutters" near the million household mark

Tim's Pick: Cable "cord cutters" near the million household mark

Summary:

With New Kylo Browser Convergence is Another Step Closer

Summary:

This morning Hillcrest Labs is announcing its new "Kylo" browser, providing people who connect their computers to their TVs with an optimized and complete on-TV Internet browsing experience.

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