NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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Dentyne’s Epic Rap Battle Dentyne’s Epic Rap Battle
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Gas Station TV Gas Station TV
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A new kind of social media news reader: FlipBoard A new kind of social media news reader: FlipBoard
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Facebook Stories Facebook Stories
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OMMA Conference OMMA Conference
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The Chick-Fil-A Spicy Chicken Song The Chick-Fil-A Spicy Chicken Song

IPTV / Telco TV

Communication companies formerly known as telephone companies (telcos) have significantly branched out in the last decade. Many now offer TV programming options to rival those of cable and satellite. Emerging technologies -- such as fiber-to-the-home -- should soon make telcos a major Pay TV player.

On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Tim's Pick: On Demand Summit: Time Warner Cable Exec Talks Up IPTV Future

Summary:

Time Warner Cable's New York City system is doing a trial of "TV Everywhere" online viewing of premium content for authenticated subscribers and the cable operator is gearing up for an IPTV trial at the end of the year, the system's top engineering executive said at an industry conference Wednesday.

He said TWC is moving toward a "big pipe" approach, delivering content to an edge device in the home, one with a hard drive and caching capabilities, that can link to computers, iPads, iPods, any device on which a subscriber wants to view content.

 

TV's Killer Apps

Summary:

Television is the most popular device in the home, and with the addition of interactivity, it's serving up the next wave of killer apps. New research conducted for FourthWall Media reveals that consumers are ready for their TV to do more, resulting in less reliance on their computers.

Report: Hulu May Test Paid Subscription Service This Month

Summary:

Hulu, the online video portal joint venture between NBC Universal, News Corp.,and Disney may begin testing a paid subscription service next week, The Wall Street Journal reported, citing people briefed on the plans.

Your Ad Here... And Here

Summary:

When McDonald's contracted to have its branded iced coffee cups on the set of KVVU Las Vegas' morning newscast in 2008, the fast-food behemoth got way more bang for its buck than it had bargained for. The Las Vegas Sun wrote about the product placement play, as did The New York Times a day later.

Cable "cord cutters" near the million household mark

Tim's Pick: Cable "cord cutters" near the million household mark

Summary:

With New Kylo Browser Convergence is Another Step Closer

Summary:

This morning Hillcrest Labs is announcing its new "Kylo" browser, providing people who connect their computers to their TVs with an optimized and complete on-TV Internet browsing experience.

Comcast-NBCU: The Winners, Losers and Unknowns

Tim's Pick: Comcast-NBCU: The Winners, Losers and Unknowns

Summary:  

With Comcast's acquisition of NBCU  (technically, it's not an acquisition, but rather the creation of a JV in which Comcast holds 51% and GE 49%, until GE inevitably begins unwinding its position), it's time to assess the winners, losers and unknowns from the deal, the biggest the media industry has seen in a long while.

AT&T Sells Local Ads For U-Verse

Tim's Pick: AT&T Sells Local Ads For U-Verse

Summary: AT&T plans to begin offering local ad insertion opportunities for its U-verse TV service this year, a top company executive said Tuesday. The real estate will resemble what cable operators offer advertisers for local spots on cable networks they carry.

IPTV Subscribers To Hit 40 Million Global Households

Tim's Pick: IPTV Subscribers To Hit 40 Million Global Households

Summary:

The still-young IPTV distribution of video from telco companies has seen significant growth -- with more to come.

Media researcher Parks Associates says there will be some 40 million subscribers worldwide who will get video signals from the telcos and their IPTV services. Parks Associates, which conducted the study, estimates that by year's-end, IPTV services will see at least a 50% hike versus 2008.

 

 

beeTV Raises $8 Million For Stunning Personal TV Recommendation System

Tim's Pick: beeTV Raises $8 Million For Stunning Personal TV Recommendation System

Summary:

BeeTV aims to ‘change the way we watch TV’ by pioneering what it calls a Personal Content Channel (PPC), a personal TV suggestion engine that helps you find your way in the ocean of VOD titles and channels out there by surfacing the best choice for you based on your profile and even the mood you’re in.

 

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