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Is free the key to mobile video adoption?

Summary:

The key for mobile adoption, specifically mobile video adoption, is coverage and cost according to several reports. Vantrix, a mobile video company is trying to increase mobile video adoption by optimizing video for advertisers and offering consumers free content. Rather than asking users to pay for video clips, Vantrix subsidizes the cost by running ad campaigns within them.

For the complete article, click here.

BizReport
by Kristina Knight

Submitted by skelley@hawthor... on Fri, 2008-05-16 20:40.
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