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Is Google Getting Antsy To Spread Android Across Media?Summary: An excellent TechCrunch piece by Erick Schonfeld explores the latest Google rumor. Now that it has started the ball rolling on its mobile software platform Android, the underground buzz is that Google may look to duplicate this strategy with TV set-top boxes. Schonfeld reminds us that our favorite TV interface is basically an underused computer with the same capabilities to do what the internet does. Assuming, of course, that somebody programs the boxes to do it. In-video AdWords, remote-over hotspots, and click-to-buy applications are all bound to happen. Who better than Google to help it along? For the complete article, click here.Tech Crunch: November 20, 2007 |