NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
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It’s All About SCALE!

Summary:

While there are plenty of rich-media ads created and lots of ad networks to provide them, the media buys haven’t occurred. Why? The problem isn’t targeting, ad formats, supply or demand. The problem is the inability to scale in-video media buys

For the complete article, click here.

Online Video Insider
by Steve Robinson

Submitted by skelley@hawthor... on Fri, 2008-07-25 19:21.
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