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Jeep Rolls With CPE Pricing Method For Video Ads

Summary:

ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to use the pricing metric for the medium, according to Jason Krebs, executive vice president for the technology vendor.

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Submitted by sclarke@hawthor... on Tue, 2010-08-03 03:16.
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