NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Kiosk

Digital kiosks can talk to consumers right at the point of sale. At the very least, they enjoy something of a captive audience. Standard benefits of digital signage apply.

Tesco, Ocado Trial Virtual Shopping Walls to Lure Mobile Users

Summary:

British grocers Tesco Plc (TSCO) and Ocado Group Plc (OCDO) said they started trials of virtual shopping walls, where shoppers can browse images of products and order them using applications on their mobile phones.

Ben & Jerry’s Brings its Peace, Love & FREE* Ice Cream to the Streets of Miami

Summary:

Holy Cow becomes Holy Roller! Sure Ben & Jerry's, the progressive ice cream company that has built its notoriety on superpremium quality ice cream containing big swirls and chunks, with a solid foundation of activism at its core, is bringing free scoops of Ben & Jerry's to Miami. And what's more Miami than taking it to the streets?

Pepsi Turns Recycling into an Interactive Marketing Moment

Summary:

Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets, and Marriott hotels in exchange, Fast Company explains.

Disney and NAE Collaborate for Interactive Exhibit on the National Mall in Washington, D.C.

Summary:

The Walt Disney Studios collaborated with the National Academy of Engineering (NAE) to co-create a highly interactive exhibit at the USA Science & Engineering Festival, which will take place on the National Mall in Washington, D.C., October 23-24, 2010, from 10 a.m.-5:30 p.m. each day. The hands-on experience blends themes from the upcoming major motion picture "TRON: Legacy" with the NAE's Grand Challenges for Engineering.

Kraft Tests Latest CPG Ad Model - the Interactive Vending Machine

Summary:

Kraft is getting set to roll out a beta-test of an interactive, touch-screen vending machine that not only gives consumers nutritional information about the products they are buying - but also delivers interactive advertising and targeted promotions.

Report: Video games possibly coming to Redbox

Tim's Pick: Report: Video games possibly coming to Redbox

Summary:

Redbox has made some major strides in the movie-rental business, offering consumers the opportunity to pick up newly released films from a kiosk around town for just $1 per day. It has even forced Blockbuster to try a similar strategy.

But according to a report, Redbox isn't content to stick with movies.

 

Mall Rat Marketing: JC Penney Touch Screen Experience Has Lots of Video

Summary:

Razorfish is behind a JC Penney touch screen experience aimed at back-to-school shoppers. The above demo shows how a mall visitor can interact with male or female models, as well as browse by styles or specific brands.

Lynx 3 Ultimate Woman commercial

Lynx 3 Ultimate Woman commercial

Italy to install futuristic interactive bus stops

Summary:

It looks like bus stops in Italy are about to get interactive. The new bus stop called the EyeStop will have completely clear walls embedded with video screens featuring information on where your bus stop is on its route, timetables, and directions to where you want to go. It also offers internet, and the option to check your e-mail. The first city to see the EyeStop will be Florence, Italy in October 2009.

Behind the Glass of In-Window Interactive Ads

Behind the Glass of In-Window Interactive Ads
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