Kitchen Reveals Digital Menu: Ingredients Include Content, Distribution, Platforms, Personalization

The initiative, which the Kitchen aptly calls "The Menu," is a more formalized approach of something the agency has been doing for years. The goal, says Darren Herman, the head of the Kitchen's digital operations, and chief digital officer of sister agency Kirshenbaum Bond Senecal & Partners, is to draw industry attention to help support the growth of the companies.