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Law & Order Franchise Sells Brand Friendly Game

Summary:

The Law & Order franchise -- which has long published made-for-computer games -- has now developed a new game for mobile. Not only does the program enjoy the heavy branding, it also enjoys the 6.99 price tag. True, few gaming companies will grow wealthy at 6.99 per. But Law & Order isn't a gaming company, it's a TV show. As with Nike and its $30 t-shirts, Law & Order has figured out a way to let its fan base help pay for its branding.

For the complete article, click here.

The Hollywood Reporter: March 11, 2008
By Alex Woodson

Submitted by info@hawthorned... on Thu, 2008-03-13 16:24.
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