NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Lengthening Attention Spans

Tim's Pick: Lengthening Attention Spans

Summary:

For decades, marketers have been warned of the short attention span of their audience -- and conventional wisdom says that as competition for attention got stronger, that attention spans would get shorter. However, the way we consume content online is changing this.

 



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