NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Click to call now! Moms lead mobile, CBS caught with its pants down Click to call now! Moms lead mobile, CBS caught with its pants down
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CareerBuilder ’Casual Friday’ CareerBuilder ’Casual Friday’
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Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
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Virtual Pilgrimage Virtual Pilgrimage
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foursquare foursquare
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Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit

Lengthening Attention Spans

Tim's Pick: Lengthening Attention Spans

Summary:

For decades, marketers have been warned of the short attention span of their audience -- and conventional wisdom says that as competition for attention got stronger, that attention spans would get shorter. However, the way we consume content online is changing this.