NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

Long-Form DRTV

Direct response television, or DRTV, employs a fairly consistent set of proven sales techniques. Tim Hawthorne elaborates on these in great detail in his groundbreaking book, The Complete Guide To Infomercial Marketing. What you'll see below are illustrations of companies that have moved direct response tactics online -- some more successfully than others. You'll also see examples of TV creatives and remarks by industry insiders.

Long-Form is the industry term for full-length DRTV programs. Commonly known as infomercials, long-form programs run 28:30 to fit within TV channels' half-hour time slots.

Gene Silverman: A Primer on Candidates’ DRTV Opportunities

Gene Silverman: A Primer on Candidates’ DRTV Opportunities

Barack Obama 30 minute Infomercial

Barack Obama 30 minute Infomercial

ABC News interviews A.J. Khubani from Telebrands

ABC News interviews A.J. Khubani from Telebrands

DMA 2008

DMA 2008

Avi Sivan: Whatever It Takes

Avi Sivan: Whatever It Takes

DRTV Heaven: As Seen On Response TV

DRTV Heaven: As Seen On Response TV

DRTV History: The Philips CD-I Infomercial

DRTV History: The Philips CD-I Infomercial

One For Fun: In A Dance Craze Long Ago

One For Fun: In A Dance Craze Long Ago

ProActiv Uses Can’t-Miss Celebrities For DRTV Success

ProActiv Uses Can’t-Miss Celebrities For DRTV Success

Swivel Sweeper Site Assures Attentive Buyers

Swivel Sweeper Site Assures Attentive Buyers
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