NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
How will online TV media maketplaces change DRTV?
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Hawthorne Videoactive Report Vol  2 No 74 0507 Hawthorne Videoactive Report Vol 2 No 74 0507
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Introducing Google TV Ads Introducing Google TV Ads
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Twitter + Video = Seesmic Twitter + Video = Seesmic
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Twitter in Plan English Twitter in Plan English
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OVGuide: Online Video Guide OVGuide: Online Video Guide
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LEGO Universe - Trailer LEGO Universe - Trailer
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One for Fun: Here Comes Another Bubble One for Fun: Here Comes Another Bubble

Long-Form DRTV

Direct response television, or DRTV, employs a fairly consistent set of proven sales techniques. Tim Hawthorne elaborates on these in great detail in his groundbreaking book, The Complete Guide To Infomercial Marketing. What you'll see below are illustrations of companies that have moved direct response tactics online -- some more successfully than others. You'll also see examples of TV creatives and remarks by industry insiders.

Long-Form is the industry term for full-length DRTV programs. Commonly known as infomercials, long-form programs run 28:30 to fit within TV channels' half-hour time slots.

DRTV Heaven: As Seen On Response TV

DRTV Heaven: As Seen On Response TV

DRTV History: The Philips CD-I Infomercial

DRTV History: The Philips CD-I Infomercial

One For Fun: In A Dance Craze Long Ago

One For Fun: In A Dance Craze Long Ago

ProActiv Uses Can’t-Miss Celebrities For DRTV Success

ProActiv Uses Can’t-Miss Celebrities For DRTV Success

Swivel Sweeper Site Assures Attentive Buyers

Swivel Sweeper Site Assures Attentive Buyers

NordicTrack Applies Sight And Motion To The Offer

NordicTrack Applies Sight And Motion To The Offer

Anthony Sullivan’s Top Ten Infomercial Moments (1-4)

Anthony Sullivan’s Top Ten Infomercial Moments (1-4)

Anthony Sullivan’s Top 10 Infomercial Moments (5-10)

Anthony Sullivan’s Top 10 Infomercial Moments (5-10)

Carleton Sheets Repurposes Infomercial For Web

Carleton Sheets Repurposes Infomercial For Web

The Rocket Fishing Rod's Website Is Very Order-Centric

The Rocket Fishing Rod's Website Is Very Order-Centric
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