Long-Form DRTV

Direct response television, or DRTV, employs a fairly consistent set of proven sales techniques. Tim Hawthorne elaborates on these in great detail in his groundbreaking book, The Complete Guide To Infomercial Marketing. What you'll see below are illustrations of companies that have moved direct response tactics online -- some more successfully than others. You'll also see examples of TV creatives and remarks by industry insiders.

Long-Form is the industry term for full-length DRTV programs. Commonly known as infomercials, long-form programs run 28:30 to fit within TV channels' half-hour time slots.

CBS Fall Preview

CBS Fall Preview

Submitted by sclarke@hawthor... on Wed, 2011-09-14 01:13.

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Innovid Demo

Innovid Demo

Submitted by sclarke@hawthor... on Wed, 2011-09-07 01:56.

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The New Ford Spokesperson

The New Ford Spokesperson

Submitted by sclarke@hawthor... on Wed, 2011-08-10 02:43.

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Pop Tent

Pop Tent

Submitted by sclarke@hawthor... on Wed, 2011-08-10 02:03.

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Tool of North Americal

Tool of North Americal

Submitted by sclarke@hawthor... on Tue, 2011-08-02 04:20.

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Chevy Runs Deep

Chevy Runs Deep

Submitted by sclarke@hawthor... on Wed, 2011-06-29 01:23.

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Whopper Lust

Whopper Lust

Submitted by sclarke@hawthor... on Wed, 2011-06-22 01:03.

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My Generation App

My Generation App

Submitted by sclarke@hawthor... on Tue, 2010-09-21 01:56.

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Gene Silverman: A Primer on Candidates’ DRTV Opportunities

Gene Silverman: A Primer on Candidates’ DRTV Opportunities

Submitted by skelley@hawthor... on Wed, 2008-11-05 16:07.

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Barack Obama 30 minute Infomercial

Barack Obama 30 minute Infomercial

Submitted by skelley@hawthor... on Fri, 2008-10-31 18:52.

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