Long-Form DRTV

Direct response television, or DRTV, employs a fairly consistent set of proven sales techniques. Tim Hawthorne elaborates on these in great detail in his groundbreaking book, The Complete Guide To Infomercial Marketing. What you'll see below are illustrations of companies that have moved direct response tactics online -- some more successfully than others. You'll also see examples of TV creatives and remarks by industry insiders.

Long-Form is the industry term for full-length DRTV programs. Commonly known as infomercials, long-form programs run 28:30 to fit within TV channels' half-hour time slots.

DRTV Heaven: As Seen On Response TV

DRTV Heaven: As Seen On Response TV

Submitted by swilcox@hawthor... on Tue, 2008-03-25 05:09.

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DRTV History: The Philips CD-I Infomercial

DRTV History: The Philips CD-I Infomercial

Submitted by swilcox@hawthor... on Fri, 2007-10-26 14:14.

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One For Fun: In A Dance Craze Long Ago

One For Fun: In A Dance Craze Long Ago

Submitted by swilcox@hawthor... on Thu, 2007-08-23 12:56.

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ProActiv Uses Can’t-Miss Celebrities For DRTV Success

ProActiv Uses Can’t-Miss Celebrities For DRTV Success

Submitted by swilcox@hawthor... on Mon, 2007-08-13 13:05.

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Swivel Sweeper Site Assures Attentive Buyers

Swivel Sweeper Site Assures Attentive Buyers

Submitted by swilcox@hawthor... on Tue, 2007-06-19 15:11.

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NordicTrack Applies Sight And Motion To The Offer

NordicTrack Applies Sight And Motion To The Offer

Submitted by swilcox@hawthor... on Tue, 2007-06-12 14:42.

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Anthony Sullivan’s Top Ten Infomercial Moments (1-4)

Anthony Sullivan’s Top Ten Infomercial Moments (1-4)

Submitted by swilcox@hawthor... on Mon, 2007-06-11 15:38.

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Anthony Sullivan’s Top 10 Infomercial Moments (5-10)

Anthony Sullivan’s Top 10 Infomercial Moments (5-10)

Submitted by swilcox@hawthor... on Fri, 2007-06-08 16:07.

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Carleton Sheets Repurposes Infomercial For Web

Carleton Sheets Repurposes Infomercial For Web

Submitted by swilcox@hawthor... on Wed, 2007-06-06 15:34.

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The Rocket Fishing Rod's Website Is Very Order-Centric

The Rocket Fishing Rod's Website Is Very Order-Centric

Submitted by swilcox@hawthor... on Thu, 2007-05-31 15:14.

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