Magazine Sites Struggle With Creating Good Video

Writing for Advertising Age, Larry Dobrow discourses on magazine sites' video efforts. He summarizes: "a solid 85% of magazine websites are way out of their depth when they turn their attention to video. Maybe the mere creation of these clips, the fact that they exist, is cause for celebration in magazineland. But outside its inky gates, the standards are a bit higher. All most magazines are accomplishing here is further scuffing their already diminished brands."

Advertising Age: February 21, 2008
By Larry Dobrow