NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Submit questions and comments for Sigi Friedman and ERA to our discusssion forum
Screen 1
Hawthorne Videoactive Report Vol 2 No 85 0723 Hawthorne Videoactive Report Vol 2 No 85 0723
Screen 2
Tim Hawthorne Interviews Sigi Friedman (ERA) Tim Hawthorne Interviews Sigi Friedman (ERA)
Screen 3
Donatella Versace collection on Saks Fifth Avenue Donatella Versace collection on Saks Fifth Avenue
Screen 4
City of Henderson Nevada video spokesman City of Henderson Nevada video spokesman
Screen 5
Twitter in plain english Twitter in plain english
Screen 6
Jott hooks you up Jott hooks you up
Screen 7
One For Fun: Gatorade ball girl commercial One For Fun: Gatorade ball girl commercial
Home

Many Businesses Not Liking New Media Tricks

Summary:

Many marketers just don't trust online advertising media, causing a large proportion to avoid online marketing altogether. Almost 70% of marketers surveyed for The Fournaise Marketing Group's Global Marketing Effectiveness Report said they were unsure if they got what they paid for from online media. They were also suspicious of reports from media owners, including any traffic metrics provided.

For the complete article, click here.

BizReport: April 3, 2008
By Helen Leggatt

Submitted by swilcox@hawthor... on Thu, 2008-04-10 14:04.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket