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Marketers' Key to Success: "Always-On' Interactivity, Updated Content: Forrester

Summary:

In this new media landscape, "Interactive marketers must act like interactive publishers, distributing content while managing always-on interactions with customers across earned, owned, and paid media," according to Corcoran.

For the complete article, click here.
Submitted by sclarke@hawthor... on Sun, 2011-08-21 18:17.
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