Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
|
|
||||||
| NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct | ||||||
| HOME ABOUT VIDEOACTIVE VIDEOACTIVE THEATRE HAWTHORNE DIRECT DRTV SUBMIT CONTENT ABOUT US | ||||||
|
Screen 1 Screen 2
Screen 3
Screen 4
Screen 5
Screen 6
Screen 7
|
|
|
MediaOnce the creative and production teams have worked their advertising magic, all that remains is placing the finished media in the programming lineups and commercial rotations of local broadcast stations and regional and national programming networks. Nerd Rappers Drive Dentyne Brandertainment and Make You the Lothario
Submitted by sclarke@hawthor... on Wed, 2010-07-28 10:06.
Canoe Floats VOD, Interactive DemosTim's Pick:
Canoe Floats VOD, Interactive Demos
Submitted by DeeDee Banks on Fri, 2010-07-23 18:49.
Summary: Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse. The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide. Context Rules New TV Audience Targeting SystemsTim's Pick:
Context Rules New TV Audience Targeting Systems
Submitted by DeeDee Banks on Sun, 2010-07-18 22:27.
Summary: Context was king during a meeting of the Collaborative Alliance, where companies presented new approaches to audience targeting. The most controversial approach came from Turner Broadcasting, whose top researchers gave an update of their "TV in Context" initiative. The initiative embeds or juxtaposes TV advertising messages into, or adjacent to television content that Turner's researchers say creates "unconscious" behavioral effects, motivating consumers to recall and even purchase brands at higher levels than advertising they are cognitively aware of.
Ion Television Launches Facebook-Enabled Interactive Microsite for "Without a Trace"
Submitted by sclarke@hawthor... on Wed, 2010-07-07 03:29.
Google TV Is A Bigger Deal Than You ThinkTim's Pick:
Google TV Is A Bigger Deal Than You Think
Submitted by DeeDee Banks on Sun, 2010-06-27 22:16.
Summary: It has only been a few weeks since Google announced it would create a brave, new world with its Google TV platform. In all the reactions and the commentary, I have been amazed at how little people understand what's really going on here. Let me summarize: Google TV is a bigger deal than you think. Apple-Google fight is expected over future of TVTim's Pick:
Apple-Google fight is expected over future of TV
Submitted by DeeDee Banks on Thu, 2010-06-03 22:24.
Summary: Another battle is brewing between Apple Inc. and Google Inc., and this time it may come into your living room. One week after Google announced its bid for the hearts and eyes of America's TV viewers with Internet-based Google TV, its Silicon Valley rival is reportedly poised to overhaul its own offering, Apple TV. Comcast Launches The Window Channel on its VOD Platform in Washington StateTim's Pick:
Comcast Launches The Window Channel on its VOD Platform in Washington State
Submitted by DeeDee Banks on Thu, 2010-06-03 20:19.
Summary: The Window Channel, a Seattle-based producer of original HD "ambient scenic video" programming, said Wednesday that Comcast has launched its programming service on its VOD platform in Washington State. According to the company, this is its first in-home VOD deal (note: its service has previously been available only in high-end hotels and healthcare facilities), and will see it offering several hours of programming, that will be refreshed regularly. Xfinity Remote Prototype: iPad Demo at NCTA Show
Submitted by sclarke@hawthor... on Wed, 2010-06-02 23:48.
 |
Web Logs