Media

With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles."

Google Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter. YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.

Taco Bell's media blitz aimed at countering the bad publicity created by a lawsuit claiming the chain's taco filling doesn't contain enough beef to be advertised as beef seems to be paying off.

In "Charlie Sheen: Winning it for Ustream," Williams reviews "Sheen's Korner," Charlie Sheen's new Ustream show, and analyzes the show's significance for the social TV-enabled live personal broadcasting service.

Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers will tap Yahoo to buy and run ads related to Super Bowl XLV.

Today, for the first time, a full-blown 24/7 U.S. cable channel is now available directly to consumers, outside of the bundle, via a popular over-the-top device.

UStream has evolved quickly into a familiar brand to video junkies and jockeys looking for the one of the quickest, cheapest, easiest ways to get their video online in real-time. The company just launched a business-oriented platform called Watershed to service those who want to pay for advanced services and even insert their own ads. Now UStream intends to get some revenue the old fashioned way -- direct from consumers.

Online video has been sold so hard and for so long as the familiar, safe branding vehicle that will lure TV dollars online, we rarely hear much about its direct marketing potential. But ad software and services company Panache says that with the right formats and appeals, video advertising can also take names and become a hard core DM lead generator. The company is rolling out Tuesday morning a slate new products for its publisher partners to add to the mix call Lead Accelerator.