NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Media

Once the creative and production teams have worked their advertising magic, all that remains is placing the finished media in the programming lineups and commercial rotations of local broadcast stations and regional and national programming networks.

Bravo Media Partners With OkCupid for Interactive Viral Campaign to Promote New Docu-Series "Most Eligible Dallas"

Summary:

With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles."

YouTube Recasts for New Viewers

Summary:

Google Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter. YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.

Taco Bell's Ad Blitz 'Defense' Strategy Working

Summary:

Taco Bell's media blitz aimed at countering the bad publicity created by a lawsuit claiming the chain's taco filling doesn't contain enough beef to be advertised as beef seems to be paying off.

Blogger, Wes Williams, Reviews Charlie Sheen's Ustream Show and "Today's" Online Companion Show

Summary:

In "Charlie Sheen: Winning it for Ustream," Williams reviews "Sheen's Korner," Charlie Sheen's new Ustream show, and analyzes the show's significance for the social TV-enabled live personal broadcasting service.

Super Bowl Ads Cross Online, TV, Social Media

Summary:

Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers will tap Yahoo to buy and run ads related to Super Bowl XLV.

A New Crack in Cable's Monopoly: WealthTV

Summary:

Today, for the first time, a full-blown 24/7 U.S. cable channel is now available directly to consumers, outside of the bundle, via a popular over-the-top device.

Will They Pay Per View?

Summary:

UStream has evolved quickly into a familiar brand to video junkies and jockeys looking for the one of the quickest, cheapest, easiest ways to get their video online in real-time. The company just launched a business-oriented platform called Watershed to service those who want to pay for advanced services and even insert their own ads. Now UStream intends to get some revenue the old fashioned way -- direct from consumers.

Can Video Take Names, Get the Lead?

Summary:

Online video has been sold so hard and for so long as the familiar, safe branding vehicle that will lure TV dollars online, we rarely hear much about its direct marketing potential. But ad software and services company Panache says that with the right formats and appeals, video advertising can also take names and become a hard core DM lead generator. The company is rolling out Tuesday morning a slate new products for its publisher partners to add to the mix call Lead Accelerator.

Apple's IPad a Great Example of Divergent Thinking

Tim's Pick: Apple's IPad a Great Example of Divergent Thinking

Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.

 

Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad.

10 Trends That Are Shaping Global Media Consumption

Tim's Pick: 10 Trends That Are Shaping Global Media Consumption

Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history.
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