NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Mediabrands Commits $1 Mil to Advertise in Interactive TV

Summary:

Four media agencies are committing to buy at least $1 million in ad inventory in interactive television via a deal with technology provider Navic Networks, the companies announced today.

For the complete article, click here.

TVWeek
by Daisy Whitney

Submitted by skelley@hawthor... on Fri, 2008-08-01 19:16.
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