Microsoft Unveils Bing, 'The Sound of Found'

Bing is Microsoft's much anticipated search engine, but Microsoft would much rather you refer to it as a decision engine. The idea is that it makes more decisions for the consumer by answering their queries on the results page, without having to click through hundreds of results. Getting people to “Bing it” won’t come cheap. Microsoft is spending an estimated 100 million dollars on their advertising campaign.