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Microsoft's Massive Teams With ComScore To Measure Gaming Ads' Effectiveness

Tim's Pick: Microsoft's Massive Teams With ComScore To Measure Gaming Ads' Effectiveness

Summary:

Microsoft's Massive in-game ad business has tapped comScore to gain greater insight into clients' in-game advertising efforts.

According to Massive General Manager JJ Richards, the big question is exactly what actions gamers take after encountering ads during game play.

Submitted by DeeDee Banks on Sat, 2009-12-12 23:19.
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