Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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MobileWith mobile ad platforms still fairly new, many advertisers are reluctant to risk problems that plague early adopters. But as with all direct response media, the numbers tell the real story. The mobile ad space is growing and analysts predict an explosion any minute. Browse throughout here to discover the reasons. Study: Users Willing To Pay For TV Everywhere
Submitted by sclarke@hawthor... on Wed, 2010-07-21 02:53.
Apple Says It Sold Three Million IPads in 80 Days
Submitted by sclarke@hawthor... on Wed, 2010-07-07 03:13.
Internet Video To Hit 193 Mil Users By 2014
Submitted by sclarke@hawthor... on Wed, 2010-06-16 12:13.
Memo to Steve Jobs: the IAd Is No Miracle WorkerTim's Pick:
Memo to Steve Jobs: the IAd Is No Miracle Worker
Submitted by DeeDee Banks on Tue, 2010-06-08 20:50.
Summary: A veil of silence hangs over the advertising industry, as thick and unattractive as Scarlett O'Hara's post-war recycled drape dress. At a mobile conference last week, the hot NON-topic was the iAd. Agency execs one after another deflected questions about Apple's iAd platform and one after another began admitting it was all due to non-disclosure agreements. We're talking about an ad unit here, not the plans to a stealth bomber and it's just odd when an industry that focuses on communication goes silent due to Apple's power in the market. The Internet: That's EntertainmentTim's Pick:
The Internet: That's Entertainment
Submitted by DeeDee Banks on Tue, 2010-06-08 20:13.
Summary: Remember when the Internet was the "information superhighway," putting the world's knowledge at your fingertips? Now, consumers are as likely to regard it as an entertainment medium. A survey released this month by Edelman examines some of the implications of this transformation for the ways in which consumers regard entertainment more broadly -- including the factors they value and are inclined to pay for. DRTV Finds A New ScreenTim's Pick:
DRTV Finds A New Screen
Submitted by DeeDee Banks on Sun, 2010-05-09 20:26.
Summary: DRTV has long been a key weapon in a direct marketer's arsenal. This media vehicle provides the ability to reach and engage a mass audience via a low-cost delivery system of cable and spot TV inventory. It has become invaluable in efforts to generate new leads and deliver efficient rating points. However, as traditional media comes under fire from new, emerging technologies, like digital video recorders such as TiVo, marketers need to reconsider if traditional weapons like DRTV can still facilitate a desired impact.
Walmart Gets the Word Out on 'Straight Talk' Phone ServiceTim's Pick:
Walmart Gets the Word Out on 'Straight Talk' Phone Service
Submitted by DeeDee Banks on Mon, 2010-04-26 02:12.
Summary: The world's biggest retailer wants to make sure consumers know it's staking a claim in the wireless war. Walmart's making no bones about the fact that it's aiming to beat other prepaid and contract wireless service plans on the basis of cost.  |
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