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MobileWith mobile ad platforms still fairly new, many advertisers are reluctant to risk problems that plague early adopters. But as with all direct response media, the numbers tell the real story. The mobile ad space is growing and analysts predict an explosion any minute. Browse throughout here to discover the reasons. AdMob Mobile Network Gets 2 Billion Pings Daily
Submitted by sclarke@hawthor... on Tue, 2011-01-11 03:06.
Many iPhone App Downloads Jumped 2-3X On Christmas
Submitted by sclarke@hawthor... on Wed, 2010-12-29 02:55.
What Will the Next Generation Mobile Apps Look Like?
Submitted by sclarke@hawthor... on Wed, 2010-12-22 03:07.
Apple's IPad a Great Example of Divergent ThinkingTim's Pick:
Apple's IPad a Great Example of Divergent Thinking
Submitted by DeeDee Banks on Sun, 2010-12-19 22:45.
Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.
Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad. 10 Trends That Are Shaping Global Media ConsumptionTim's Pick:
10 Trends That Are Shaping Global Media Consumption
Submitted by DeeDee Banks on Sun, 2010-12-19 22:29.
Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history. Total Recall: How Mobile Photos Will Shape the Future of Marketing
Submitted by sclarke@hawthor... on Wed, 2010-12-15 00:52.
When It Comes To Mobile, 78% Of Web Video Is Encoded To Play On Apple Devices
Submitted by sclarke@hawthor... on Wed, 2010-12-15 00:48.
How to Grab the 63% of People Who Ignore Online AdsTim's Pick:
How to Grab the 63% of People Who Ignore Online Ads
Submitted by DeeDee Banks on Sun, 2010-12-05 23:29.
Summary: A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads. |