NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Mobile

With mobile ad platforms still fairly new, many advertisers are reluctant to risk problems that plague early adopters. But as with all direct response media, the numbers tell the real story. The mobile ad space is growing and analysts predict an explosion any minute. Browse throughout here to discover the reasons.

Tech Popularity: Mobile Video Use Rises

Summary:

Mobile video consumption continues to rise sharply. Forty percent more Americans were watching video on smartphones and other mobile devices like tablets and iPads in 2010 versus 2009, according to the Nielsen Company.

Mobile Shopping Growing Dramatically

Summary:

According to a new study from ForeSee Results, the US edition of the Report on Mobile Shopping indicates that 33% of all survey respondents had accessed a retailer's website using a mobile phone (compared to 24% in 2009), and an additional 26% said that they plan to use their mobile phone to visit a company's website, mobile website, or mobile application in the future. In other words, more than half of all online shoppers are either already using or plan to use their phones for retail purposes.

AdMob Mobile Network Gets 2 Billion Pings Daily

Summary:

Mobile ad network AdMob receives more than 2 billion ad requests per day -- more than quadrupling during the past 12 months, according to Google. The stats released Thursday suggest that more than 100 million unique Android and iOS devices requested an ad each month, nearly doubling during the past six.

Many iPhone App Downloads Jumped 2-3X On Christmas

Summary:

It's beginning to look like Apple may have had a very, very merry Christmas. Not that it should surprise anyone given how many of their products were on year-end 'best-of' lists. But some data that has started to come in over the past few days points to Apple's Christmas surge once again being led by the mainstays: the iPhone and iPod touch.

What Will the Next Generation Mobile Apps Look Like?

Summary:

Mobile applications are poised to explode as they make their way into entirely new environments, such as television and the connected home, according to IDC. It projects the number of mobile apps to reach 76.9 billion by 2014, from 10.9 billion this year. Worldwide mobile apps revenues will experience similar growth, surpassing $35 billion in 2014.

Apple's IPad a Great Example of Divergent Thinking

Tim's Pick: Apple's IPad a Great Example of Divergent Thinking

Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.

 

Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad.

10 Trends That Are Shaping Global Media Consumption

Tim's Pick: 10 Trends That Are Shaping Global Media Consumption

Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history.

Total Recall: How Mobile Photos Will Shape the Future of Marketing

Summary:

In many ways, the mobile device has become a mnemonic device - literally a tool to help us remember things. We might email information to ourselves, keep grocery lists on our mobiles, or performs a search to recall a fact. Increasingly, though, we simply take photos.

When It Comes To Mobile, 78% Of Web Video Is Encoded To Play On Apple Devices

Summary:

As tablets and phones with touch screens proliferate, more and more people are watching videos on mobile devices. But any website with video must decide which devices to support and encode their video to play on different phones and tablets.

How to Grab the 63% of People Who Ignore Online Ads

Tim's Pick: How to Grab the 63% of People Who Ignore Online Ads

Summary:

A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads.

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