Mobile

In its first campaign since hiring ArnoldNYC as its creative advertising agency, the Jacksonville, Fla.-based retailer adopts a mosaic format through the integrated effort, which includes digital, social media, print and radio. A television commercial that begins running on Monday shows real Stein Mart customers (who were recruited through Facebook and other sources) talking about their favorite merchandise.

CBS, America's most watched network, has launched a free CBS Fall Preview iPad app, the first-of-its-kind, which gives iPad users a unique look at the Network's new fall drama series UNFORGETTABLE, PERSON OF INTEREST and A GIFTED MAN, as well as its new comedy series 2 BROKE GIRLS and HOW TO BE A GENTLEMAN.

Ralph Lauren has bought out the New York Times app's inventory for the entire month as part of a deal that will also provide non-subscribers with unlimited access to several sections. But perhaps the most interesting aspect of the sponsorship is a live video event scheduled for September 15, when Ralph Lauren will stream its Fashion Week runway show within the app.  

Bidmyway is a newly launched local deals app operating in the Chicago market. As opposed to being a deals aggregator for more popular brands like Groupon or Living Social, the app offers exclusive deals made with local merchants.

British grocers Tesco Plc (TSCO) and Ocado Group Plc (OCDO) said they started trials of virtual shopping walls, where shoppers can browse images of products and order them using applications on their mobile phones.

Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob's rich media capabilities. It debuted the format with an ad campaign called "Uncover Your World" that invites the user to explore a virtual cityscape and learn via a self-paced storyline how the Google Search app can "uncover" facts about the world with features like search with voice and search with the phone's camera.

By 2016, advertisers will spend $77 billion on interactive marketing -- or as much as they do on TV today, according to a new report from Forrester Research.

Pharmaceutical marketers today are rushing to build mobile apps at a record pace. Since apps are relatively new for pharma, too often they're merely the shiny, new toy every brand wants. However, a disciplined strategic approach can quickly boost the likelihood of success.

Toy company Lego ran a mobile banner ad campaign in the Singapore market that experimented with two separate landing pages: a 30-second video running on Google's mobile ad network and a mobile-optimized website.

The controversy about location-tracking on mobile devices, and the subsequent emphasis on location-based services in mobile advertising, may not be as important longer-term as previously thought. According to a new survey, it's not location-relevant advertising that is most valued by mobile consumers; it's mobile ads that are personalized to a users' tastes.