NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Mobile

Mobile advertising is so relatively new, the industry hasn't had the chance to establish best practices. So early adopters will have to learn them the hard way -- good old-fashioned trial and error. Browse here to see what they're learning.

Waaay Back To The Future: Nike's 23-Year Journey To Make McFly's Shoes Real

Summary:

Nike's Tinker Hatfield not only designed the original shoe concept for the film, he made it a reality 23 years later. Also: here's why the MAG doesn't have power laces.

Ramen by HP? The Wild Possibilities Of Printing Food

Summary:

The Cornell Creative Machines Lab wants to bring 3-D food printing technology to restaurants and home chefs. Top culinary talents believe this could lead to healthier diets, not just snazzier snacks.

Google's 'Uncover Your World' mobile ad format

Summary:

Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob's rich media capabilities. It debuted the format with an ad campaign called "Uncover Your World" that invites the user to explore a virtual cityscape and learn via a self-paced storyline how the Google Search app can "uncover" facts about the world with features like search with voice and search with the phone's camera.

Ogilvy & Mather's “Pitch David Ogilvy” iPhone App Named FWA “Mobile of the Day”

Summary:

Today Ogilvy & Mather's "Pitch David Ogilvy" iPhone app was named "Mobile of the Day" by the industry recognized internet award program FWA (Favourite Website Awards).

Firefox on the iPhone?

Summary:

Mozilla's Firefox Mobile browser is of some interest. In response to the question: Will Firefox Mobile ever be released for iOS devices?, Mobile Firefox developer, Matt Brubeck, this morning gave his answer.

Google Labs grab bag of elcetic offerings

Summary:

Google Labs has released a slew of interesting and quirky apps that could aid marketing campaigns in unforeseen ways.

Total Recall: How Mobile Photos Will Shape the Future of Marketing

Summary:

In many ways, the mobile device has become a mnemonic device - literally a tool to help us remember things. We might email information to ourselves, keep grocery lists on our mobiles, or performs a search to recall a fact. Increasingly, though, we simply take photos.

How to Grab the 63% of People Who Ignore Online Ads

Tim's Pick: How to Grab the 63% of People Who Ignore Online Ads

Summary:

A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads.

Total Recall: How Mobile Photos Will Shape the Future of Marketing

Tim's Pick: Total Recall: How Mobile Photos Will Shape the Future of Marketing

Summary:

In the 1995 film Johnny Mnemonic, the title character, played by Keanu Reeves, has a cybernetic brain implant that stores vast amounts of data. Today, we all have this capacity, but the mechanism is in our hands, not our heads. Smartphones are helping us become, well, smarter – both expanding our memories and giving us access to the web's collective knowledge.

Report: Retailers Wild For Facebook

Tim's Pick: Report: Retailers Wild For Facebook

Summary:

Retailers are head over heels for Facebook, according to research from Media Logic.

"It is not hyperbole to say that Facebook may be to this century what TV was to the last," said Ronald Ladouceur, EVP and executive creative director of Media Logic. "In 2010, owned media came of age, and is now set to rival paid media for primacy."

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