HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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MobileMobile advertising is so relatively new, the industry hasn't had the chance to establish best practices. So early adopters will have to learn them the hard way -- good old-fashioned trial and error. Browse here to see what they're learning. Waaay Back To The Future: Nike's 23-Year Journey To Make McFly's Shoes Real
Submitted by sclarke@hawthor... on Wed, 2011-09-14 00:46.
Ramen by HP? The Wild Possibilities Of Printing Food
Submitted by sclarke@hawthor... on Wed, 2011-09-14 00:23.
Google's 'Uncover Your World' mobile ad format
Submitted by sclarke@hawthor... on Wed, 2011-08-31 02:41.
Ogilvy & Mather's “Pitch David Ogilvy” iPhone App Named FWA “Mobile of the Day”
Submitted by sclarke@hawthor... on Wed, 2011-07-27 02:44.
Total Recall: How Mobile Photos Will Shape the Future of Marketing
Submitted by sclarke@hawthor... on Wed, 2010-12-15 00:52.
How to Grab the 63% of People Who Ignore Online AdsTim's Pick:
How to Grab the 63% of People Who Ignore Online Ads
Submitted by DeeDee Banks on Sun, 2010-12-05 23:29.
Summary: A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads. Total Recall: How Mobile Photos Will Shape the Future of MarketingTim's Pick:
Total Recall: How Mobile Photos Will Shape the Future of Marketing
Submitted by DeeDee Banks on Sun, 2010-12-05 23:19.
Summary: In the 1995 film Johnny Mnemonic, the title character, played by Keanu Reeves, has a cybernetic brain implant that stores vast amounts of data. Today, we all have this capacity, but the mechanism is in our hands, not our heads. Smartphones are helping us become, well, smarter – both expanding our memories and giving us access to the web's collective knowledge. Report: Retailers Wild For FacebookTim's Pick:
Report: Retailers Wild For Facebook
Submitted by DeeDee Banks on Fri, 2010-12-03 20:20.
Summary: Retailers are head over heels for Facebook, according to research from Media Logic. "It is not hyperbole to say that Facebook may be to this century what TV was to the last," said Ronald Ladouceur, EVP and executive creative director of Media Logic. "In 2010, owned media came of age, and is now set to rival paid media for primacy." |