Mobile

Tim's Pick: Apple's IPad a Great Example of Divergent Thinking

Summary: What's the difference between an iPad and a tablet computer? Well, you might be thinking, an iPad is a tablet computer.

 

Not exactly. If I remember correctly, a tablet computer was a laptop computer with a screen that doubled as an electronic notepad.

Tim's Pick: 10 Trends That Are Shaping Global Media Consumption

Summary: While we've been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online video and mobile phones, the latter of which is poised to become the most ubiquitous media device in history.

Tim's Pick: How to Grab the 63% of People Who Ignore Online Ads

Summary:

A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads.

Tim's Pick: Total Recall: How Mobile Photos Will Shape the Future of Marketing

Summary:

In the 1995 film Johnny Mnemonic, the title character, played by Keanu Reeves, has a cybernetic brain implant that stores vast amounts of data. Today, we all have this capacity, but the mechanism is in our hands, not our heads. Smartphones are helping us become, well, smarter – both expanding our memories and giving us access to the web's collective knowledge.

Tim's Pick: Report: Retailers Wild For Facebook

Summary:

Retailers are head over heels for Facebook, according to research from Media Logic.

"It is not hyperbole to say that Facebook may be to this century what TV was to the last," said Ronald Ladouceur, EVP and executive creative director of Media Logic. "In 2010, owned media came of age, and is now set to rival paid media for primacy."

Tim's Pick: A High-Tech Edge on Black Friday

Summary:

Debbie Young has a secret weapon in her quest for Black Friday's best deals: her iPhone.

Using an app, or program, on her phone as a guide, the grandmother of seven from Counce, Tenn., plans to march into Toys "R" Us, Target and a few other retailers and grab just the gifts she needs on the day after Thanksgiving, the busiest shopping day of the year. The app—called TGI Black Friday—tracks deal flyers from top retailers, helping her map out her shopping trip.

Tim's Pick: FilmOn Slapped With Restraining Order

Summary:

A New York court has issued a temporary restraining order against FilmOn, the rogue video digital site, which has been re-airing TV networks' live transmissions since October.

FilmOn says it respects the court's decision. In a few weeks, it will launch a similar service for mobile devices.