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Mobile Creates Brand Building Challenges

Summary:

Nigel Hollis describes attending a session on mobile advertising, and noticed a recurring theme. All but one of the examples used some form of incentive. How long, Hollis wondered, before mobile users were trained to look for the best offer rather than their favorite brand?

For the complete article, click here.

Millward Brown: February 27, 2008
By Nigel Hollis

Submitted by info@hawthorned... on Wed, 2008-03-05 15:26.
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