NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
Screen 2
hitviews: the Internet ’s most watched stars hitviews: the Internet ’s most watched stars
Screen 3
TopTVBytes: Take a Byte out of TV ’s Top Clips TopTVBytes: Take a Byte out of TV ’s Top Clips
Screen 4
Uniqlo meets Corteo Uniqlo meets Corteo
Screen 5
taboola: simplifying online video discovery taboola: simplifying online video discovery
Screen 6
Project Palantir: Visualizing Facebook Activity Project Palantir: Visualizing Facebook Activity
Screen 7
VirtualShop for Adidas by CityScape Media VirtualShop for Adidas by CityScape Media
Home

Mobile Creates Brand Building Challenges

Summary:

Nigel Hollis describes attending a session on mobile advertising, and noticed a recurring theme. All but one of the examples used some form of incentive. How long, Hollis wondered, before mobile users were trained to look for the best offer rather than their favorite brand?

For the complete article, click here.

Millward Brown: February 27, 2008
By Nigel Hollis

Submitted by info@hawthorned... on Wed, 2008-03-05 15:26.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket