NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
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Mobile Creates Brand Building Challenges

Summary:

Nigel Hollis describes attending a session on mobile advertising, and noticed a recurring theme. All but one of the examples used some form of incentive. How long, Hollis wondered, before mobile users were trained to look for the best offer rather than their favorite brand?

For the complete article, click here.

Millward Brown: February 27, 2008
By Nigel Hollis