Mobile Search: Never Leave Home Without It

Tagga media, which serves up mobile ads, has seen mobile traffic jump at least four times across all the sites it builds and hosts. Clients have begun to add in app and mobile Web advertising to their overall strategies. Mobile is outperforming online in many aspects of campaign effectiveness, according to Tiffany Chester, Tagga director of marketing. She says many of the mobile ad campaigns run for clients outperform other channels.