Moola Rewards Game Offers Up Namesake

Moola.com is offering swag for playing the self-proclaimed world's first MMRG. That's Massively Multiplayer Rewards Game. A web browser toolbar alerts players to good deals and enables shopping searches. But the fun appears to be its trademarked AdverTrivia. That's right, ads with a pop quiz at the end. To move on in the game play, you have to correctly answer some questions. At last -- a way to guarantee that ads are not only seen, but heard.

Press Release: November 16, 2007

Moola.com Unveils World's First Massively Multiplayer Rewards Game

Company announces public beta launch and introduces a new environment that turns collecting rewards generated from video advertising, search, and cash-back shopping -- with the new Moola BoosterBar^TM-- into a game.

Moola.com today unveiled the world’s first Massively Multiplayer Rewards Game (MMRG), combining a multiplayer game environment with an ad-supported cash rewards program. Mooola enables anyone to win up to $10 million in cash by playing and winning head-to-head matches, interacting with video advertising, searching the web, referring their friends -- and now by shopping online with the new BoosterBar browser companion. With over 175,000 registered members and millions of dollars up for grabs, Moola is leading the next evolution in the multi-billion dollar casual gaming industry.

“As the casual gaming industry continues to mature, we foresee a true opportunity for more refined advergaming platforms and a greater shift towards integration of social networking,” said James Kuai, research analyst at Parks Associates. “Moola is at the forefront of these trends and is well-positioned to lead the way for new advances in the casual gaming industry.”

How Moola Works

Moola players begin with one free penny and compete to climb the “Moola Tower” for real cash prizes ranging from $10 to $10 million. Unlike traditional loyalty rewards programs where benefits are accumulated slowly and in isolation, Moola players can grow their account balances exponentially by winning head-to-head matches against other players. Moola players, (self proclaimed “Moolagans”), also share in the rewards won and collected by their network of friends.

How the Moola BoosterBar Works

The BoosterBar (which is available exclusively to Moola players) gives players the opportunity to collect and win Moola cash when they shop online and search the web. The BoosterBar makes shopping recommendations, displays available coupons and discounts at participating retailers, and ensures that players never miss an opportunity to collect rewards when shopping online.

Advertisers and Merchants Want More Moola Too

Advertisers seeking new and innovative ways to secure guaranteed impressions and achieve a lasting brand impact can accomplish these objectives through Moola’s patent-pending, guaranteed video ad delivery format -- AdverTrivia™. This new format pairs the video ad with a question between every match. Players must correctly answer the question before they can proceed. The AdverTrivia format is perfectly suited for Moola's motivated players and confirms to advertisers that their message was watched, understood and retained by their target audience. Designed to capture and engage viewers in the ad, Moola's AdverTrivia format ultimately achieves confirmed impressions and deeper brand recognition for advertisers.

In addition, Moola’s BoosterBar drives site traffic and sales for Moola’s partners on a risk-free, cost-per-action basis. Moola players use rewards collected when they make purchases from Moola partners to "boost" themselves up in the game. While they surf the web, the BoosterBar displays alerts that encourage Moola players to maximize their rewards by shopping at Moola's partner merchants instead of at competitive web sites.

“We couldn’t be more excited to finally unveil Moola to the world. Moola taps into all major Internet advertising channels -- display ads (CPM), search ads (CPC), and e-commerce ads (CPA) -- and uses these diversified revenue channels to power our unique game environment. Moola's ability to motivate consumers and to interact with them through the BoosterBar wherever they surf, creates significant marketing opportunities for our advertising and merchant partners,” said Arlen Ritchie, co-founder and CEO of Moola.com.

Moola plans to commemorate the official launch of Moola.com by putting two audience members in a “live” head-to-head game for $5,000 on stage at the TechCrunch Boston MeetUp (www.techcrunch.com/techcrunch-meetup-11-with-idg-ventures-boston/) tonight.

Opportunities for Game Developers and Publishers:

In addition to the games at the Moola.com destination site, Moola plans to offer a game API for third-party game developers and publishers who want to tap into Moola's currency and community of gamers to generate new revenue and traffic streams by simply "Moola-enabling" their games. Interested partners can email gamedev@moola.com or can visit www.moola.com for more information.

About Moola

Moola represents a new category in the multi-billion dollar casual gaming industry. By fusing together popular Web 2.0 trends such as social networking and social gaming, Moola has created a “Massively Multiplayer Rewards Game” (MMRG) that combines the power of multi-player games with an ad-supported cash reward system. By collecting rewards and winning games, players climb the “Moola Tower” for the ability to cash out for real cash prizes ranging from $10 to $10 million. Moola is always free to play, and is supported by advertising, search and e-commerce partnerships. Moola's 175,000+ registered members, self-described as 'Moolagans,' have (to-date) exchanged over $4 million in head-to-head game play. Visit www.moola.com today to experience the thrill of Moola for yourself.