More Marketers Turning To Advertainment

Using entertainment via interactive marketing is a great way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Consumers understand they are being marketed to on Internet sites, but if their online brand experiences are memorable ones, they are likely to have a positive response.

Marketing Profs: March 11, 2008
By Ted Mininni