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MTV Plugs 'Buried Life' With Interactive OOH Promo

Summary:

With retailers forced to close around Manhattan, media companies have been plastering promotions where display windows once were. But in a new effort, MTV is looking to go beyond a standard billboard. Taking over the locale of a shuttered Circuit City at a heavily trafficked Fifth Avenue location, it has launched an interactive gambit designed to plug its new series "The Buried Life."

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Submitted by Amy S on Mon, 2010-02-01 23:11.
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