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MySpace SelfServe Ads to Challenge Google AdSense & Facebook Flyers

Summary:

MySpace is now letting its current advertisers test their contextual and group targeting system, which lets advertisers target direct groups and sub-groups, with targeting broken down to the demographic level. The company plans to take this advertising system one step further, opening it up to any advertiser who wishes to use MySpace as a targeted market platform.

For the complete article, click here.

Search Engine Journal
by Loren Baker

Submitted by skelley@hawthor... on Fri, 2008-09-26 17:00.
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