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NBA Reaches Out to Kids Via Cartoon Network

Summary:

The NBA has launched its first major, integrated campaign aimed at marketing the National Basketball League to kids. The effort, which is being executed via a deal with Cartoon Network and youth-marketing agency The Geppetto Group is called "Hoop Troop."  

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2011-02-02 02:15.
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