NBCUNIVERSAL'S UNIVERSAL AUDIENCE PLATFORM (UAP) LAUNCHES PRIVATE AD EXCHANGE

NBCUniversal's Universal Audience Platform (UAP), an online ad network that launched in July 2010, today announced the creation of a private ad exchange open to select digital advertising agencies. The private exchange will provide clients with direct access to premium display ad inventory that can be targeted at scale across the UAP's vast digital content portfolio. The launch marks the next phase of NBCUniversal's strategy to reduce reliance on third party ad networks, forging stronger partnerships directly between premium content publishers and advertisers.