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Nerd Rappers Drive Dentyne Brandertainment and Make You the Lothario

Summary:

At this week's OMMA Ad Nets and OMMA Behavioral shows just about everyone was buzzing admiringly over last week's landmark Old Spice Twitter + Video campaign. And yet while Weiden + Kennedy was setting a new high bar for online video innovation there were still successes in the garden variety branded entertainment category. Hot on the heels of the popular Man on a Horse campaign was a nerdish rap from comedy duo Rhett & Link on behalf of Dentyne.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-07-28 10:06.
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