New Akoo Signage Converses With Cell Phones

As we all know, mobile marketing is finding it hard to gain traction. So you have to admire the strategy of Akoo, which in one campaign model, it's hitching its start to the digital signage express. Akoo is setting up a digital screen network that consumers can manipulate with the cell phones. Phone users can send text commands to screens in airports and bars, and effect what content will play. In return the screens send the phones ad messages - sometimes in the form of coupons for the very establishment you're in.

The New York Times: February 25, 2008
By Claire Atkinson