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New Mobile Video Platform To Trade Content For Eyeballs

Summary:

Mobile TV and video firm QuickPlay has partnered with Amobee, which provides mobile advertising, to launch a mobile ad platform for video. The service was first implemented on Vodafone Italy's FreeVideo service. Amobee says Vodafone Italy's 3G users were able to freely access a plethora of "high-quality, local and branded video content" as a result.

For the complete article, click here.

MarketingVOX: April 8, 2008

Submitted by info@hawthorned... on Thu, 2008-04-10 14:08.
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