New RMS rVue Helps Digital Networks Sell Ad Inventory

RMS Networks launched a free digital signage software offering on Wednesday that helps operators sell advertising faster and fill unsold slots on their networks. rVue, which RMS said has already been field tested by many businesses, is designed to streamline how ads are placed on digital signage networks and generate performance reports detailing how successful those ads are in playback -- including click through-rates by the outlets and revenue paid by the advertisers for those clicks.

Press Release: March 17, 2008

RMS Networks Launches rVue

RMS Networks launched a free digital signage software offering on Wednesday that helps operators sell advertising faster and fill unsold slots on their networks.

rVue, which RMS said has already been field tested by many businesses, is designed to streamline how ads are placed on digital signage networks and generate performance reports detailing how successful those ads are in playback, including click through-rates by the outlets and revenue paid by the advertisers for those clicks.

RMS said rVue's main purpose is to ease some of the problems that come with a quality exchange between operators and advertisers on a digital signage network. The service, hosted by RMS, allows advertisers and operators to access it through the Web.

Other software management companies charge for similar applications and management services, including Broadsign and Scala.

rVue is flexible enough to let operators sell their own advertising, RMS said. For ad space they can't sell, operators can opt to use rVue's keyword matching system to fill unsold slots.

RMS' rVue platform delivers full motion video advertisements that are matched with the relevant digital signage outlets. RMS will let advertisers upload their spots for free and allow the outlets to create a playlist with the approved spots and receive value for doing so.

rVue can also target ads at specific users. It is capable of delivering ads based on an outlets domain, the geographic traffic, and IP address.

About RMS

RMS Networks is the internet-based, digital media and marketing agency that develops, manages and delivers the most relevant video advertising segments to millions of consumers daily. Through rVue, the free to download software created by RMS, high-traffic venues and consumers can access HD video content, create playlists and dramatically enhance the shopping experience. From its headquarters in Fort Lauderdale, Fla., RMS has served clients including AutoNation, Blockbuster, Subway, Accenture and Advance Auto Parts - all with a simple proposition: Where ROI meets awareness. That's RMS. Learn more at www.rmsnetworks.com and www.rvue.com.