NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
Screen 2
hitviews: the Internet ’s most watched stars hitviews: the Internet ’s most watched stars
Screen 3
TopTVBytes: Take a Byte out of TV ’s Top Clips TopTVBytes: Take a Byte out of TV ’s Top Clips
Screen 4
Uniqlo meets Corteo Uniqlo meets Corteo
Screen 5
taboola: simplifying online video discovery taboola: simplifying online video discovery
Screen 6
Project Palantir: Visualizing Facebook Activity Project Palantir: Visualizing Facebook Activity
Screen 7
VirtualShop for Adidas by CityScape Media VirtualShop for Adidas by CityScape Media
Home

Newsy Billboards Are Signage Of The Times

Summary:

In today's media climate, digital signage is up, newspapers are down. The Los Angeles Times is aware of these trends, so will funnel some money to its ad competition to funnel back viewers to their papers. The Times is sending news teasers to ten digital signage boards across the city, which it programs right from the newsroom. The idea is to return casual readers to the fold, regaining those eyeballs that advertisers covet.

For the complete article, click here.

Advertising Age: March 5, 2008
By Andrew Hampp

Submitted by info@hawthorned... on Tue, 2008-03-11 16:18.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket