Summary:
Nickelodeon has just released three new casual games for cell phones. Online, it continues to roll out easy branded games. Nickelodeon claims an industry leading 25 million unique visitors each month to its gaming sites, and it's planning to roll out as many as 600 new games. And why not? With the government keeping an eagle eye on all TV advertising targeted toward kids, games (for now) allow a little more freedom. And fun.
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The New York Times: March 18, 2008
By Brian Stelter