Nielsen Numbers Say Ripple Out-Of-Home Network Works

A Nielsen Media Research study of the Ripple out-of-home digital content network shows strong overall consumer satisfaction and a high level of viewer engagement with Ripple TV. Specifically, 68 percent of consumers viewed Ripple TV, while 79 percent of viewers believed Ripple TV to be a good offering for the store environment.  Dwell time in its locations averaged 11 minutes, and it also featured a high frequency of visits (averaging 11 times per month).

Press Release: February 21, 2008

Nielsen Research Confirms Ripple as Powerful Tool to Reach Consumers

Ripple's First Viewership Study Shows High Consumer Value and Engagement

Ripple, an interactive network of screens located in community gathering places that informs, entertains, and connects people to their world, today announced the results of the company's first audience study with Nielsen Media Research. The results confirm Ripple's value as an effective platform for advertisers to connect with on-the-go consumers, an audience that has become increasingly difficult to reach using traditional media channels. By commissioning Nielsen Media Research to conduct this study, Ripple is demonstrating a commitment to provide its partners and advertisers with credible third-party research in the areas of consumer satisfaction, viewership metrics and advertising awareness.

Results show strong overall consumer satisfaction and a high level of viewer engagement with the Ripple TV Network. Specifically, 68 percent of consumers viewed Ripple TV, while 79 percent of viewers believed Ripple TV to be a good offering for the store environment. More than 70 percent of viewers said they found the content informative and plan to watch Ripple TV again on their next visit.

The study further demonstrated that Ripple TV is an effective media vehicle, with ample dwell time in its locations (averaging 11 minutes) and high frequency of visits (averaging 11 times per month). This combination was a key factor in Ripple's ability to generate an advertising awareness level of 54 percent.

In terms of its target demographic, Ripple brings together several key advantages in order to reach a highly desirable consumer. The converging factors range from providing context for ads within a highly relevant programming format, to strategically placing screens in locations of retail clusters where consumers are in a position to take action. Ultimately, this strategy contributed to 33 percent of viewers saying their interest in a product increased after viewing an ad on the Ripple Network. This will prove particularly important to advertisers given that the data also showed the average household income of the Ripple TV viewer to be over $90,000.

"We are excited to kick off our ongoing measurement studies with Nielsen Media Research and are very encouraged by the strong results in this first wave," said John McMenamin, Executive Vice President of Sales & Strategy at Ripple. "Ripple is committed to engaging with consumers by offering relevant content based on their location, demographics, time of day and viewing preferences. We look forward to building on these findings in the future."

About Ripple

Launched in 2004 and headquartered in El Segundo, Calif., Ripple owns and operates an interactive network of screens located in community gathering places, featuring content that informs, entertains, and connects people to their world. Our national network democratizes access to a mass media platform, giving people the power to show up and connect in their communities with products like ShoutOuts and AdCenter. With thousands of screens in hundreds of locations across the country, Ripple's rapidly expanding network currently reaches millions of unique consumers every month. The company's current distribution partners include Borders, The Coffee Bean & Tea Leaf, Tully's Coffee, Jack in the Box, Jiffy Lube, CBS, Arden Realty, Kilroy Realty and G&L Realty. Ripple's media partners include Reuters, E! Entertainment, The New York Times, Yahoo!, CBS and Clear Channel. For more information on Ripple, please visit http://rippletv.com.

About Nielsen Media Research

Nielsen Media Research is the leading provider of television audience measurement and related services in the United States. Its National People Meter Service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish-language television, and national syndicators. Local rating services estimate audiences for each of 210 television markets in the U.S., including electronic metered service in 51 markets. Nielsen Media Research also provides competitive advertising intelligence information through Nielsen Monitor-Plus, and Internet usage and advertising information through Nielsen//NetRatings. Nielsen Media Research is a subsidiary of Netherlands-based VNU, one of the world's leading publishing and information companies. Additional information can be found at www.nielsenmedia.com.